The theatre had big cushy leather couches. Waitstaff came right to your seat and took your order for snacks and meals. There were private washrooms, a comfortable lounge area, and expensive decor. Instead of just popcorn, they served full meals.
It was also double the cost of a regular movie ticket. Snacks and meals were more expensive than in a restaurant. They still played commercials before the showing, and the snack delivery ended before the movie started, so once the lights went out there was no difference from a normal theatre.
My sister and I agreed that it was interesting to try it, but it'd be more economical to just eat at a nice restaurant before going to see a movie in a regular theatre.